The company

KB Analytics was launched in 2006 to provide consultancy services to the retail credit and marketing industries.

We believe that success can be achieved through knowledge - of your business, of your customers, of your marketplace. We can help you unlock this knowledge through the use of data analytics.

In a highly competitive world, there is an increasing need to differentiate yourself by tapping into the only distinguishable resource left to you - your own data. This data holds all the valuable lessons of the past, and which, used intelligently, can help to point your business in the right future direction.

Our focus is to optimise business strategy and deliver bottom line enhancement through the development and deployment of best of breed analytical solutions.

Our parent company Baseline Capital brings with it a wealth of experience in the mortgage industry and a unique data pool.

What makes us different?

We pride ourselves on the following values:

• Quality - Our expertise is in understanding the overriding business issues and devising sensible and robust analytical solutions to derive maximum business impact with minimum business upheaval.
• Openness - We are fully aware that the credit arena is full of complex modelling techniques that can sometimes baffle clients into accepting a model without fully understanding the build process. At KB Analytics we emphasise the need to educate the user throughout the entire engagement, removing as much as possible the 'black box' effect in order to fully empower the user with the model's optimal usage.
• Honesty - We also understand that every model has its limitations and our approach highlights all the strengths and weaknesses of our solutions. If we believe we can't deliver your expected return on investment, we say so.
• Independence - Unlike many of our competitors, we are not allied to specific data providers. As a result, we can offer unbiased advice and analysis.